Research and Marketing Consulting Begins
Burgundy has recently engaged the services of The Design Channel, a Chevy Chase, Maryland-based research and marketing firm. The Design Channel was one of several firms that responded to a request for proposals. Investing in brand and marketing research, analysis, and consultation is an action included in our strategic plan, created after an extensive process last year including community-wide input and involvement. Focusing mostly on prospective families and members of the regional community, The Design Channel will evaluate our messaging and marketing, as well as existing perceptions about Burgundy in the community. The firm will be working with us on this assignment through April.